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For advertisers placing a large number of ads or developers building bing ads api tools, the Bing Ads API provides a programmatic interface to Bing Ads. You can write your Bing Ads application bing ads api any language that supports web services. Bing ads api developer token enables programmatic access to the accounts permitted for a user. Each provisioned user is assigned a role, for example Super Admin, and granted permissions to one or more accounts.

The same accounts available bing ads api the Bing Ads web application are available to the corresponding user programmatically through the API. Bing ads api more information see Account Permissions and the Developer Token. The sandbox and production environments use separate credentials. You can sign up for a Sandbox account here. Everyone can use the universal sandbox developer token i. With the Customer Management API you can get the customer and account identifiers for each authenticated user.

Within the Body set the UserId nil. The response will include a User object that contains the UserId. Then call SearchAccounts with the UserId returned via the previous step.

The returned advertiser account or accounts will include account and customer identifiers. See Search User Accounts Code Example for a code example that returns accounts for the current authenticated user. For more information, see Bing Ads Services Protocol.

The UserName and Password header elements are deprecated. For more information, see Authentication with OAuth. UserName and Password are still required for Bing Ads managed credentials, but they are not applicable for Microsoft account authentication. Do not mistake the account number for the account identifier. The account number is the system generated account number that is used to identify the account in the Bing Ads web application.

The account number has the form xxxxxxxx, where xxxxxxxx is a series of any eight alphanumeric characters. The API service requests only use the account identifier, and never use the account number. As a best practice you should always specify them in the request. For troubleshooting tips, see Handling Service Errors and Exceptions.

To get help with issues that you cannot resolve, consider posting in the API Developer Bing ads api where an active Bing Ads product team or community member will try and help. If you do not find timely information via the developer forum, or if the investigation involves sensitive account or personal details, please contact Bing Ads Support. Our new feedback system is built on GitHub Issues. For more information on bing ads api change, please read our blog options futures and other derivatives 8th edition solution manual download. If you do not yet have a Bing Ads account, you can sign up via the Bing Ads web application.

Then click on the Request Token button. Important The UserName and Password header elements are deprecated. Tip Do not bing ads api the account number for the account identifier. What type of feedback would you like to provide? Give product feedback Sign in to give documentation feedback Give documentation feedback Our new feedback system is built on GitHub Issues.

Bing ads api identifier of the account that owns the entities in the request. This header element must have the same value as the AccountId body element when both are required. The identifier of the customer that contains and owns the account. If you manage an account of another customer, you should use that customer ID instead of your own customer ID. The Bing Ads managed user's sign-in name. You must not set this element to a Microsoft account or email address.

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Bing Ads is a pay-per-click PPC advertising platform used to display ads based on the keywords used in a user's search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads.

Using the Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems. The Bing Ads API also supports multiple customer accounts making it easy for ad agencies to manage campaigns for many clients.

Some organizations may choose a hybrid approach; using the web UI for most tasks but automating reporting or campaign optimization with the API. When you advertise using Bing Ads, your search ads can appear on the search results page on websites throughout the world. Syndicated search partner sites are sites that use Bing and Yahoo search results.

For more information, see About ad distribution. Your ads can appear on search results page when a customer does a search on Bing. Where you ad appears on search results pages is determined by the keywords you use to associate your ads. For example, Sarah owns a toy store and wants to create ads for kids' electronics. She might include keywords like "walkie-talkies", "electronic pets", and "kids' music players" so her ads could be more relevant to customers' searches, and show above or next to the search results.

To see where Bing Ads is available and whether your ads will run, please see Where does Bing Ads show your ads? You can also set your ads to the languages your customers speak, which will influence where your ads will appear. For example, if Sarah wants her ads to be in German, her ads can appear not only in Germany but Austria and Switzerland as well. For more information, see Ad Languages.

You can extend the ad layout to be more visually appealing and feature rich using Ad Extensions. With ad extensions, you can decorate ads with additional information that helps customers find relevant information about your products and services. For example, you can include deep links into your website to quickly direct your customers to relevant promotional or technical information that may help increase conversions.

Bing Ads offers the following popular ad extension types. A Bing Shopping campaign enables you to advertise the products from your Bing Merchant Center store product catalog. Product ads from a Bing Shopping campaign include details about the product, an image, and optional promotional text. For more information, please see Product Ads. Your ads can appear specifically for customers on the go, who use their smartphones and tablets to search and browse the Internet.

Or you can create ads that appear on both desktops and smartphones but prioritize where you want the ads to appear more often.

You can show your ads to customers in specific locations, like cities or countries. For example, Sarah wants only local customers to see her ads.

She can set your ads to appear to customers within a mile radius around her shop by using radius targeting. You can also setup your ads to display to users of a certain age group or gender, or to display at a certain day and time of the week. For more information about showing ads to your target audience, see Show Ads to Your Target Audience. You will want to optimize your campaign budget and keyword bids for a competitive advantage. The Bing Ads API Ad Insight service uses historical performance, web page data, and demographic data to provide data and bid suggestions that you may find helpful as you optimize your campaigns over time.

For more information, see Budget and Bid Opportunities. Once your campaigns are up and running, you? Bing Ads can generate reports to track ad delivery, budget, and targeting. Each report type aggregates data at a different level and provides different Report Attributes and Performance Statistics. For example, You would use the account and campaign performance reports to monitor click and spend data to ensure that you are optimizing your budget, and you would use the ad and keyword performance reports to identify ads and keywords that are performing well in terms of click-through rate and conversions.

For more information, see Reports. The forum provides a way for the developer community to ask and answer questions about developing solutions with Bing Ads APIs, to showcase innovations, and to generate and maintain content through community participation. Microsoft monitors the forums and replies to questions that the community has not yet answered.

If you are not finding the information you need to solve your problem in the developer forum, please contact Bing Ads Support. To resolve the issue efficiently, please provide support with the details requested in Engaging Support. You can sign up for the monthly newsletter via the News tab of the Developer Portal, and that's also where the latest blog announcments are aggregated.

Our new feedback system is built on GitHub Issues. For more information on this change, please read our blog post. You are a direct advertiser managing your own ad spend and you want to integrate our PPC marketing with your internal inventory management or conversion tracking systems. For more information, see Management Model for Direct Advertisers. You are a tools vendor developing advertising management solutions for advertisers or agencies.

For more information, see Management Model for Tool Providers. You are an advertising agency and manage ad campaigns for many clients. For more information, see Management Model for Agencies. You are a reseller and want to build Bing Ads applications to manage the campaigns of your advertising clients. For more information, see Management Model for Resellers. For Customer Accounts , you should use the Customer Management service. Where your ads will appear When you advertise using Bing Ads, your search ads can appear on the search results page on websites throughout the world.

Enrich your ad layout You can extend the ad layout to be more visually appealing and feature rich using Ad Extensions. Ad Extensions With ad extensions, you can decorate ads with additional information that helps customers find relevant information about your products and services. Show ads to your target audience Your ads can appear specifically for customers on the go, who use their smartphones and tablets to search and browse the Internet. Optimize your campaigns You will want to optimize your campaign budget and keyword bids for a competitive advantage.

Join the developer community The forum provides a way for the developer community to ask and answer questions about developing solutions with Bing Ads APIs, to showcase innovations, and to generate and maintain content through community participation. Next steps and navigating the content Topic Description Entity Hierarchy and Limits Refer to this guide for a high level view of system limits for Bing Ads entities.

Learn how to get developer credentials and how to write your first application for example, in C , Java, PHP, or Python. Sandbox You may test your application in the Bing Ads sandbox environment before deploying it to the production environment.

Client Libraries You can develop Bing Ads applications with any programming language that supports web services. NET, Java, and Python languages. Technical Guides Learn about how to integrate core advertising solutions using Bing Ads services.

API Reference Browse programming elements such as service operations, data objects, and value sets for each Bing Ads web service. Release Notes Stay informed about the changes to the Bing Ads services for each release. Feedback What type of feedback would you like to provide? Give product feedback Sign in to give documentation feedback Give documentation feedback Our new feedback system is built on GitHub Issues.

Entity Hierarchy and Limits. You may test your application in the Bing Ads sandbox environment before deploying it to the production environment. You can develop Bing Ads applications with any programming language that supports web services. Browse programming elements such as service operations, data objects, and value sets for each Bing Ads web service.