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Plus is an international financial firm providing online trading services in contracts for difference CFDs , across more than 2, securities and multiple asset classes. The company was founded in by six alumni of the Technion - Israel Institute of Technology: The initial platform was based on a Windows OS. In , Plus launched a web based version of its online trading platform, allowing Mac, Linux and smartphone users to trade online.
In , they launched their first app for iPad and iPhone users and in December of the same year, the company reported more than 2 million monthly transactions for the first time in its history. In , Plus introduced its Android-based trading platform for Android smartphones and tablets. In , the company launched its Windows app. In May , Plus was hit with massive value loss when its stock plunged almost 60 percent due to the company's move to freeze UK based trader accounts.
Most customers were able to access their funds within 2 months. The Australian and the Cyprus subsidiaries were not affected. In November , Plus added a set of alerting tools and indicators to its trading platform. Plus operates an affiliate program , Affiliates, which refers new traders from authorised websites across the globe. In December , the program had over , registered affiliates worldwide, operating in 27 languages.
In December , Affiliates decided to discontinue its revenue-share payments plan with affiliates, moving instead to an all-CPA model. Plus Ltd operates its CFD service through several subsidiaries: Plus CEO Asaf Elimelech said  " the board believes the proposals are unlikely to have a material adverse effect on the group's business, thanks to its highly flexible business model ".
He added " Our continued focus on serving our customers' trading needs through product innovation and technology leadership, combined with our successful marketing activity, has led to strong new customer sign ups, reduced churn in the second half and increased customer activity. In December , Plus signed a naming rights sponsorship deal with the Brumbies , an Australian professional rugby union football team, for the season.
In November , the deal was extended until the end of From Wikipedia, the free encyclopedia. Plus World's Trading Machine. Retrieved 12 March Retrieved 27 August Retrieved from " https: Use dmy dates from February Use British English from February Pages using infobox company with unsupported parameters.