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The demand for coconuts has skyrocketed in the last few years. Coconut everything can be found in the natural food market. Coconut oil, coconut sugar, coconut water. Not to mention just plain old coconuts! At the same time, coconut producers are having a hard time keeping up. Supply on coconuts has also gone down slowly over time, which as a matter of simple economics, has driven prices up.
Demand for trending products like coconut water and coconut sugar have skyrocketed in the last few years, leaving less raw coconut material for turning into oil. Each of the different pieces of the coconut are used for different, and sometimes multiple, products. Therefore, oil competes with all of the other coconut products for the simple availability of the coconut plant.
This data shows us what is being searched out and talked about online — which is a good indicator for demand in the natural foods industry and the retail market around the globe.
As you can see, the popularity of coconut products have increased exponentially starting around Similarly, you can see the growing popularity of all of the different kinds of coconut food and beverage products. Below is the same google trend data, broken down by product.
The interest in coconut oil, in particular, has grown in popularity in the last few years in the snack food industry. For example, Boulder Canyon has now released a new potato chip made with coconut oil instead of the standard canola, soybean or even sunflower oil. These new products like potato chips — that traditionally would have nothing to do with coconuts — meet the growing fascination that healthy consumers have with this coconut superfood.
At the same time that people are increasingly taking notice of coconuts, supply is slowly dwindling. The primary reason has to do with the fact the industry itself is old.
Most coconut trees are grown in countries like the Philippines, Indonesia and India — and their trees are simply past their prime. That puts them plus years past their peak production time. And yet, production growth is 8 percent behind demand growth.
Total world supply has gone from 6. The change has been a steady decline, reports the USDA. As a result of this high demand and low supply, coconut prices have gone, and will likely continue to trend, upwards.
So if you buy coconut oil in bulk, you can expect that your prices will likely continue to go up over the coming months -- however, no one ever knows the market so it can always go up or down. Demand Has Gone Way Up Demand for trending products like coconut water and coconut sugar have skyrocketed in the last few years, leaving less raw coconut material for turning into oil.
Supply Has Gone Down At the same time that people are increasingly taking notice of coconuts, supply is slowly dwindling.
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